Tools that do not promise a job

Disclosure helper

• Paid. First line: #ad or Paid partnership. Say the brand name.
• Gifted. First line: Gifted by [brand]. No fee does not make it a hobby post.
• Affiliate. Say that you earn from the link, in the same caption as the link.

Shot list for a product post

• The product in the room, before you touch it.
• Your hands using it, once, in daylight.
• The result, without a filter that changes the colour.
• A line to camera: who it is for, and who should skip it.
• The #ad or paid-partnership label in the first line, not the last.

Say no

• Gambling, if you are not prepared for the rules that come with it.
• Medical or supplement claims.
• No written scope and no fee.
• A brand that clashes with one already on your exclusivity calendar.
• A request to hide that the post is paid.
• Usage that runs after the date you agreed.

Contract red flags

• Usage that never ends, or “in perpetuity”.
• Payment in exposure, product only, or “we’ll see how it performs”.
• No line that says the post is an ad or a gift.
• “And anything else we need” with no extra fee.
• A demand for your password, your inbox, or your raw audience export.
• A competitor of a brand already on your calendar, in the same month.
• Medical, financial or gambling claims you cannot stand behind.

30-day posting plan

• Days 1–7: one post a day in your own voice. No pitch.
• Days 8–14: reply to every comment that asks a real question.
• Days 15–21: one post that shows how you work, not what you sell.
• Days 22–30: write your fee out loud. Do not publish a brand name you cannot stand behind.

Caption and hook bank

A starting line. Make it yours. Do not paste it as if it happened.